Golf has its detractors, but one thing is clear: The game is a valuable way for companies to bring in revenue. Many executives believe golf is an essential business tool. Strategic golf isn’t the same as recreational golf. Courting business on the course means keeping your business purpose in mind and focusing on your customers. You...

Deciding whether your company can benefit from having a website is the easy part. Getting it right is the hard part. You want to make sure that your Internet presence portrays the company in the best possible light and isn’t marred by these five common errors of website design: Not defining a clear purpose for your site.Failing to...

To increase website traffic, you need to employ two corresponding, yet very different methods to help your site land top rankings in the major search engines, SEO and SEM. Don’t become confused by the two terms or use them interchangeably: Search engine optimization (SEO), is the process of improving the visibility of a website or a...

“You have a great product. It was delivered quickly and in perfect shape. I’ll be sure to tell my friends.” Statements like this can boost your company’s sales as much as 250 percent. Even better, when you get a testimonial from a consumer, that person is likely to become a more loyal customer and help spread...

National Small Business Week runs from May 1 through May 8. More than half of Americans either own or work for a small business, and these entities create about two out of every three jobs in the United States each year, according to the U.S. Small Business Administration. Most of today’s small businesses couldn’t survive without...

Chances are, your business can benefit from a well-written sales email. But hiring someone to put together an effective email message can be expensive. So your company may decide that the most cost-effective way to start an email sales campaign is to write your own material. As you prepare, remember that a poorly written ad can...