The straight line

Category Archives: Marketing

AAI Golf Outing Door Prize Winners!

Gardiner Thomsen sponsored the AAI (Agribusiness Association of Iowa) Golf Outings this year (three events the last two weeks, one more to come) and for those of you who entered to win our door prize, please see our winners below! The winner at Dike was Ben Buie, Grain Division Manager with East Central Iowa Cooperative....

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Winning Ways to Compare Products in Advertising

Comparative advertising is legal as long as it’s truthful. But the truth can be a difficult concept and competitors often sue for damages and seek injunctions to stop the ads. The courts don’t always side with the party who is offended by an advertisement. Here are two cases of companies that won in legal struggles with...

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Good PR Can Help Your Company Avoid Litigation

As you already know, public relations professionals can help your company get publicity about the products or services you provide. But a good public relations program can also help your company avoid litigation. Here are four ways that first-rate PR can provide protection: PR can help manage media relations during a crisis situation. Let’s say your company...

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Marketing to Kids Online Requires Following Special Rules

Parents, children and educators all generally agree that the Internet can, and does, play a positive role in enriching children’s lives. But the benefits are clouded by the specter of pornography, predators and commercialism. Addressing those concerns, the U.S. has passed the Children’s Online Privacy Protection Act (COPPA) to regulate the personal data that can be collected on...

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Smart Ways to Sell More on the Internet

The Internet has created a new set of challenges for your sales department. The opportunities go far beyond simply taking orders on a company website. Train your staff in the nuances of the electronic age and you’ll strengthen and extend your reach. Strategy 1: Narrow your prospects. Use the Internet to search for information about potential customers....

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