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Category Archives: Marketing

Navigating the Social Media Minefield

Social media sites such as Twitter, Facebook, LinkedIn, YouTube and blogs can be powerful business tools. But they also carry risks, including inadvertently disclosing corporate trade secrets or engaging in behavior that can harm your company’s reputation. These concerns, combined with obligations to maintain confidentiality and worries about employee productivity, have prompted some businesses to block or...

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Maximize Your Return on Social Media Spending

The 2015 Duke University CMO Survey reports that companies spend roughly 10% of their marketing budgets on social media outlets. Although that amount is expected to more than double by 2020, most marketing professionals surveyed were unable to quantify the return on their social media spending. Social Media Examiner, a global magazine dedicated to social media...

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