The straight line

Category Archives: Small Business Planning

Turn More Salespeople into Superstars

The dictionary defines a process as a series of related steps that lead to a desired result. If members of your sales staff are in a slump, implementing a formal sales process can help them identify their deficiencies. Although not every salesperson can be a superstar, an improved sales process can improve your associates’ performance and your...

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Don’t Sink Profitable Ideas

At many companies, the mindset of managers stifles innovation and inhibits profitability. Some of the best money making ideas come from people who work on the front lines. Yet, employees often hear the same negative responses when they try to share them. Does your management team react to suggestions with these phrases? Don’t be ridiculous. We’re...

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Good PR Can Help Your Company Avoid Litigation

As you already know, public relations professionals can help your company get publicity about the products or services you provide. But a good public relations program can also help your company avoid litigation. Here are four ways that first-rate PR can provide protection: PR can help manage media relations during a crisis situation. Let’s say your company...

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Know Debtors Before They Say, ‘Charge It’

If your company routinely extends credit, you’re in the business of lending. That means you need to become an expert at judging credit relationships before shipping the goods or performing the services. Bankers have a saying: “We never made a bad loan.” What they mean is that every loan is good — until the first payment is due....

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Tread Carefully to Avoid Immigration Discrimination

It’s a delicate balance, but employers must verify that prospective hires are legally able to work in the U.S. and they can’t discriminate based on national origin. Steep penalties come with failure to comply. For example, fines for recordkeeping violations run from $110 to $1,100 each. Fines for knowingly employing an unauthorized alien range from $375...

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