To increase website traffic, you need to employ two corresponding, yet very different methods to help your site land top rankings in the major search engines, SEO and SEM. Don’t become confused by the two terms or use them interchangeably: Search engine optimization (SEO), is the process of improving the visibility of a website or a...
keep readingHow many times have you, or your salespeople, responded to a customer request by saying, “We don’t carry that item?” or, “I’m sorry, but that’s not part of our service package?” The number is critical, and if you don’t know it, then you’re losing profit potential. Sure, you might have stocked an extra item or two...
keep readingWhen a deal is pending, the best negotiators know that the goal isn’t to scoop up everything and leave the other side with little or nothing. The real goal is generally to exchange items of value so that both sides leave satisfied they have protected their basic interests and made a deal that benefits their companies....
keep readingMany companies spend a lot of time and money creating mission statements to highlight their products and services and align employees around a common vision. But the fact is that many mission statements fail, becoming nothing more than a wall ornament or a bunch of words tucked into a seldom-read company handbook. For the most part,...
keep readingThe Employer Shared Responsibility for Employee Health Insurance Coverage affects large employers starting in 2015 due to the health care reform law commonly referred to as Obama Care. This provision was included as a disincentive for large employers considering dropping their current insurance plans once the insurance exchanges began operating as an alternative source of...
keep readingTax season is finally here. The deadline for calendar-year corporations to file a return (or an extension) is Monday, March 16. The deadline for individuals to file their income tax returns (or an extension) is Wednesday, April 15. As businesses and individuals start gathering financial records to give to their tax professionals, they should know how...
keep reading