The straight line

Increase Your Chances of Success

If you want your business to grow and remain competitive, a solid financial plan and a well-conceived strategy can mean the difference between boom and bust. The obvious place to start is with a cash-flow analysis. Review your company’s cash flow statements to understand the cycle of inflows and outflows that stem from accounts receivables, inventory,...

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The Challenges of Administering Family and Medical Leave

The Family and Medical Leave Act (FMLA) provides employees with the security of job protection for up to 12 weeks for a qualified leave. But when does the clock on the 12-week period begin to run? And what requirements must the employee fulfill to officially notify the employer? These are the issues presented in two cases that illustrate...

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Disaster Planning: Expect the Unexpected

Along with warm temperatures, summer can bring natural disasters. It’s currently hurricane season along the Atlantic and Gulf coasts, severe storm season in the Midwest, flood season along the Mississippi River, and wildfire season in the Southwest and West. When disaster strikes, affected individuals and businesses may incur substantial financial losses. However, some losses can...

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Write Email Messages With Selling Power

Chances are, your business can benefit from a well-written sales email. But hiring someone to put together an effective email message can be expensive. So your company may decide that the most cost-effective way to start an email sales campaign is to write your own material. As you prepare, remember that a poorly written ad can...

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Stretch Margins by Streamlining Sales

Efficient sales mean bigger margins, which improve the bottom line. Here are five steps to beef up your sales program: Consolidate sales routes.Reorganizing your sales circuit can let your staff visit more than one customer on each trip. Focus on trophy customers.If your top customers haven’t bought anything for, say, 90 days, find out why. Offer...

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Rules on Deducting Business Start-Up Expenses

A recent U.S. Tax Court decision drives home the important point that current deductions aren’t allowed for most expenses incurred while a new business is still in the start-up phase. Other decisions have dealt with the same issue in recent years. So, the proper federal income tax treatment of start-up expenses remains an ongoing source of confusion...

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