Helping Americans “Feed the Pig”

By: Dennis Gardiner, Partner email

Encourage your clients and customers to ‘feed’ their piggy banks! ’Feed the Pig™‘ is a national multi-media public-service announcement campaign with a dedicated Web site,, that provides free financial information and tools to help people take control of their finances and build long-term financial security. “For the first time since the Great Depression, Americans are spending more than they earn,” said Jimmy Williamson, chair of the AICPA Board of Directors. “25 to 34-year-olds face the toughest challenges, but also have the benefit of time to work toward lifelong financial security. Consequently, we are directing our efforts toward them.” In support of this campaign the AICPA has incorporated Feed the Pig as a component of its 360 Degrees of Financial Literacy. As a member of the AICPA, we encourage you to feed YOUR piggy bank as well!